Copywriting and marketing strategy for DTC & Ecommerce

Copy so good your products will fly off the shelf

Hi. I’m Lisa Pierson, the conversion copywriter for DTC and ecommerce brands that want to turn their ideal customers into obsessive fans who buy again and again.
5-Star rating
10x’d the revenue of an ecommerce email flow
“Lisa helped push our copy to new places. She was easy to communicate with and totally flexible. I just wish she was available to come work in-house!”
Ed Rushton, Riversol Skincare

SOME OF THE ECOMMERCE & DTC BRANDS I’VE WRITTEN FOR

Riversol LogoDisco logoSnow logoPoo Pourri logoMoon Pod logo
Primally Pure LogoPro Spin logoDiff LogoVeji logoGoldilocks logo
Herbaly logoButcher Box logoHush logoAlpha Dog LogoBalmLabs logo

Here’s how I get you more
Add to Cart clicks

Deep dive into your ideal
customers

Learn about your products, company
and competitors

Develop the strategy and
build your brief

Write and edit

Grow with Lisa

Ready to increase your store's revenue with conversion copy?

Testimonials

Hear from my clients

"Lisa is a gem to work with, and the copy she's written for us has not only been amazing, but it has also performed incredibly well literally every single time. Her understanding of how to use customer research to make copy resonate with the audience she's writing for is one the the many reasons why trust her with our copy needs."
Raphael Paulin-Daigle
CEO, Splitbase
"Lisa was able to very quickly write in a way that felt authentic to who we are. She took the time to heavily reserch our customer, products and brand before every project. She was adherent to deadlines. I would highly recommend Lisa to anyone looking for a copywriter that is able to write in your brand's voice while also driving conversions."
Jeremy Ethier, Built With Science
Jeremy Ethier
CEO, Built With Science
"Lisa is a pleasure to work with and has played in integral role in supporting our email messaging strategy. Her ability to write compelling copy that converts is truly second to none. I would recommend working with Lisa for any messaging project!"
Stacey Richter
Campaign Manager, Shopify Plus
"Lisa is our go-to copywriter for copy that generates qualified leads and nurtures into customers. Her copy consistently beats every control by 20%+. And her last sales page generated over $1 million in revenue.""
Shane O'Quinn, CEO of Growth Optimizer
Shane O'Quinn
CEO, Growth Optimizer
"When I was looking for a copywriter, I wanted to make sure they could bring my brand voice to life - the brand voice that was living in my head... but not reflected in our previous messaging. After talking with several copywriters, I felt most confident with Lisa to help us grow. And, I'm so happy I hired her. I've worked tirelessly to build my business, and Lisa managed to write the copy I always wanted to bring my vision to life."
David Najgoldberg, CEO of ProSpin Sports
David Najgoldberg
Owner, Pro Spin Sports

Results

I've helped my DTC & ecommerce clients get results like these:

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$9

/month
I want this!

Standard

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$9

/month
I want this!

Standard

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$9

/month
I want this!

Increased sales by 6 figures, month over month with an optimized landing page

Improved sales by 10x with an email sequence

Boosted open rates by 80% and CTR by 76% with a new email sequence

DTC Copywriter | Ecommerce Copywriter

DTC and ecommerce copywriting expertise that will boost your sales

Collage of Lisa Pierson speaking about copywriting

Hi, I’m Lisa Pierson, and I love ecommerce… both as a marketer and as a customer. 

Over the past 10 years, I’ve worked with DTC brands such as Riversol, Awara, Snow, Dr. Squatch and more to increase conversions and sales.

I’ve learned that no matter what product you’re selling, you need to think about the person who's reading the copy in your email, your product page or your website.

They need to see themselves - and the transformation they can expect - in your copy. And they need to connect with it before there’s any chance they’ll make a decision.

I can help you do that.

GET IN TOUCH

Get in touch with Lisa

Let's get more sales for your store

Fill out the form to get in touch.
If forms aren't your thing, please email me: lisa AT theconversioncopywriter DOT com

5-Star rating
Lisa helped push our copy to new places. She was easy to communicate with and totally flexible. I just wish she was available to come work in-house!
Ed Rushton, Riversol Skincare