Lisa Pierson The Conversion Copywrite, Freelance Copywriter

"Writing is the hardest thing to do, and the easiest thing to piss on.”

-Irving S. Brecher

Irving wasn’t a copywriter. He was a screenwriter.

“The hardest thing about writing is writing.”

That one is from Nora Ephron. She wasn’t a copywriter either. She was a journalist, writer & screenwriter.

Both of these quotes are accurate. It doesn’t matter what kind of writer you are, good writing is frustrating, painful and — when done right — looks so effortless, everyone feels they could do it.

Hi! I’m Lisa Pierson, The Conversion Copywriter

I feel those quotes. But I still love copywriting, despite the hard parts.(Maybe even in spite of them.)

When I say I love copywriting, I mean it.

It wasn’t a first love: before copywriting, I spent 15 years working in journalism, communications and PR. And after 15 years, I needed a change.

There I was, staring 40 in the eye, newly single and the mother of two daughters. In the midst of all those life changes, quitting my reliable job, with its reliable paycheque and hanging my shingle as a freelance copywriter seemed like the right thing to do.

Looking back now, I wouldn’t really recommend this. (Even i jumping without a parachute is how you deal with life’s challenges.)

Things got hard. Then harder. And then, just to see how far they could go, harder again. But after spending more than a decade doing work I didn’t love, it’s such a gift to now spend my days loving my work.

Copywriting is so different from the communications or PR style of writing I used to do. It’s about human behaviour and how we make decisions. What grabs our attention and holds it. And mostly, it’s deeply empathetic and caring. I’m fascinated and curious about all of it – and it drives me to learn as much as I can.

In fact, I love it so much that I’ve spoken about copywriting on stages at marketing conferences such as HubSpot’s Inbound and Unbounce’s CTA conference.

So what does my love of copywriting have to do with you? I want to help you connect with your audience and to delight them. To build copy that represents your brand.

But mostly..

In fact, I love it so much that I’ve spoken about copywriting on stages at marketing conferences such as HubSpot’s Inbound and Unbounce’s CTA conference.

So what does my love of copywriting have to do with you? I want to help you connect with your audience and to delight them. To build copy that represents your brand.

But mostly..

I’m here to help you make money with words

In the years since I started studying and working as a conversion copywriter I’ve written for brands big, really big and tiny.

I’ve learned that no matter the business, there’s always a human who’s reading the copy. They need to see themselves in your copy. And they need to connect with it before there’s any chance they’ll make a decision.

Irving and Nora are right. Writing is hard. But, boy, is it ever powerful when it’s done right.

When you work with me, you get someone who knows how to make connections and compel action.

Shane O'Quinn,
DIRECT RESPONSE MARKETER, CEO, GROWTHOPTIMIZER

If there’s one thing I want you to know about me, it’s this:

If we work together, I will be invested in your success.

I’m not here to hand over a google doc full of “pretty” words that may or may not help you reach your goals.

Instead, we’re going to get to know each other. I’m going to ask you questions. (A lot of questions.) I’ll obsess over every detail about your product or service, your audience and you. You’ll get the strategy and execution necessary to connect with your audience and earn more money.

People and relationships are what’s most important to me.

Look. I know that statement can sound empty. It’s like saying I offer good customer service, or that I care about your success or that I’ll save you time and money. (You know… the basic promises you find on every corporate website, ever written.)

So, let me turn it over to a few people I’ve worked with, and some of my clients.

This is Sophia Dagnon, conversion copywriter extraordinaire. We had the pleasure of working together at an agency:

Sophia Dagnon
CONVERSION COPYWRITER

And this is from Chelsea Armstrong, communications pro and my former copywriting colleague at Copyhackers Agency:

“Working with Lisa is like watching an Olympian do an armstand dive off a 10-metre platform. She makes her job look effortless, but you know there are thousands of hours behind her copywriting and project management expertise. And the most surprising part about that? Lisa’s all heart, with zero ego. At the risk of sounding sappy, she genuinely cares. About you, your project, your dreams for your business. And that shows in every interaction and every killer line of copy she writes.”

Chelsea Armstrong,
COPYWRITER

Some other things you might want to know about me...

I’m the mother of teenagers, and I’m teaching one of those teenagers to drive. (Translation: I’ve got nerves of steel and patience for days.)

I’m one of only a few certified Conversion Copywriters from Copyhackers

I drink my bourbon neat

I love to read, mostly fiction… but I’m always reading, or re-reading, books by the greats of direct response copywriting

I’m a grizzled running veteran, and I’ve got the gnarly, calloused feet to prove it. (Although, all requests to see my feet will be denied.)

I have a cat named Nala.(I wanted to name her Peggy Olson, but got overruled by my Mad Men deprived children.)

I knit poorly. I started to knit because I thought it would be meditative, but it just makes me angry.

"Writing is the hardest thing to do, and the easiest thing to piss on.”​