Here’s how it’ll work
We’ll get to know each other on a brief 15-minute call. I’ll ask you about your business goals, your current funnel & copy (if you’ve got them) and what you want to achieve with your project. You ask me all the questions you have.
It’s a Go
I’ll prepare a Statement of Work for you to review and approve. Then we’ll schedule your project – my wait list is usually a few weeks. (I’ve got an option for you if you’re in a hurry – go here)
Tell Me Everything
You’ll then get the chance to tell me more about your business in a questionnaire. I’ll ask you about your customers, your business & sales, your marketing funnel and if you drink coffee.
Time to Review
We’ll take an hour (if necessary) to discuss your questionnaire. I’ll then ask you to send me survey results, testimonials, customer contact info for interviews (if possible) and any other relevant details in Airstory, Dropbox or Google docs.
Now comes the research & strategy. I dig into all the goodies you send me. I also check out your competitors, conduct interviews, snoop in forums or online reviews, and do lots of digging to get the gold that will inform your copy.
Now, I Write
I write conversion copy that resonates with people – your customers – and compels them to act. Whether you want them to subscribe to your mailing list, buy your product, sign up for a trial or download your e-book. Because now that the research is complete, I know exactly what to say and how to say it to drive the desired action.
Once I’ve finished writing – by our mutually agreed deadline – I present the copy. You then have the opportunity to ask questions, give feedback and discuss everything you want to know about your shiny new and effective copy. I can then make any revisions based on our chat. And voila! You are now ready to launch.
But just a note. If you want your copy to sound like somebody else’s. Or if you get uncomfortable making bold statements. Or if you only want to talk about your company instead of your customers, then we’re probably not a fit.
I want some copy, and I want it NOW
Well good news, I’ve got a day-rate option for you. I block off a few time slots in my schedule every month if you’re in a hurry for copy.
You can book it here:
If you don’t see a day that works for you, send me a note with your preferred date.