Website copywriter for more leads and sales
Is your website doing its job?
If your website is outdated, ineffective or failing to sell, let’s fix that.
Strategic copy that works for you
“I was ready to take my business to the next level with a new, more ambitious offering. I knew I needed copy that would not only reflect the new direction of my business, but to also differentiate my business in a saturated market. Lisa delivered! The copy sounds like me, and is clear, thoughtful and persuasive. I highly recommend Lisa if you want a copywriter who’s strategic and completely invested in your success.”
Laura Tetzlaff
SANDBOX MARKETING
I’ve written web copy for
these great brands:
Your website is your best sales rep
And as your best sales rep, it should — at a glance — tell visitors exactly who you are and what you have to offer them.
If it’s not clear, compelling and strategic, it’s losing money. Which means your business is losing money.
That’s not good.
You’re investing in hosting, development, licensing and traffic: you deserve a site that does its job right.
That’s why, before you send any more hard-earned leads to it, let’s turn your website around.
Go from lead repellant to sales magnet
My process will make sure we nail your messaging, so you can connect with your perfect audience, stand out from your competitors and make more money.
But how do you know if the time is right to invest your resources in the upgrade?
If you’re experiencing one of these things right now, then it’s probably time:
- You wrote your own copy years ago and, in true entrepreneur fashion, the copy was “good enough”. But, now that you’re ready to grow, it needs an upgrade to reflect this new stage.
- You hired an inexperienced copywriter and the copy failed to capture the right message. Something about it just felt “off” and you’re tired of that feeling.
- You built a thriving business, but focused on investing in other areas first. Now that everything else is (mostly) taken care of, you’re ready to invest in a website that does some heavy lifting.
- You need a reliable sales person to work 24/7 and direct leads to the right place so they can find what they need. (A smartly structured site does it all with zero coffee breaks!)
- Your business has changed and you need copy that reflects who you are now
The truth is your website is the first place your prospects will go to check you out.
Is your business putting its best foot forward?
It’s not just a matter of presenting information about your business or listing your services or even your features and benefits. That won’t be enough to stop your readers in their tracks and to give you their time or attention.
You need to differentiate yourself through your messaging. To connect with them emotionally and show them why their lives will be better with you in it. That’s why a brand new website needs more than words: it needs the research and strategy necessary to show visitors why they should choose you.
(Incidentally, that’s why I’ll run extensive research before writing a single word.)
So, if we’re going to work together, this is what you can expect:
Your web copy starts with research that includes most or all of the following:
- A discovery questionnaire
- A detailed intake call (or two, maybe three)
- Interviews with up to 4 customers/clients,
- Interviews with up to 3 stakeholders or team members
- Surveys (I’ll write it!)
- A complete review of your current messaging
- Competitor audits/evaluations of voice, positioning & reviews
- Market and industry analysis
- Review, forum and comment mining (“voice of customer ”research)
After the research and discovery phase comes the analysis. Then I’ll::
- Present your research package
- Recommend the approach to take with your project
- Once we decide on the direction, I’ll start writing/editing/wire framing- each project comes with a revisions period, which is typically 2 weeks.
- When the copy is ready, we’ll get on a call to review everything together
So, if we’re going to work together, this is what you can expect:
Your web copy starts with research that includes most or all of the following:
- A discovery questionnaire
- A detailed intake call (or two, maybe three)
- Interviews with up to 4 customers/clients
- Interviews with up to 3 stakeholders or team members
- Surveys
- A complete review of your current messaging
- Competitor audits/evaluations of voice, positioning & reviews
- Market and industry analysis
- Review, forum and comment mining (“voice of customer ”research)
After the research and discovery phase comes the analysis. Then I’ll::
- Present your research package
- Recommend the approach to take with your project
- Once we decide on the direction, I’ll start writing/editing/wire framing- each project comes with a revisions period, which is typically 2 weeks.
- When the copy is ready, we’ll get on a call to review everything together
How long does this take? You’ll get your strategic and primed-for-sales website copy in about 4-6 weeks.
Customer Driven Copy For Your Business
"We initially hired Lisa to write an email onboarding sequence for our free trial. She absolutely nailed it! We were so happy that we decided to have her write our web copy. Again she nailed it!
Lisa is proactive and independent. With our permission, she even Interviewed several of our customers and spent time researching our competitors.
She was able to narrow in on the true pain our customers feel and craft into words how our product solves this problem.
Lisa is a truly talented writer and a pleasure to work with. She is extremely organized, respectful of your time, and always meets a deadline. We look forward to working with her again on future projects."
Scottie and Brian Elliott
C0-FOUNDERS OF GATHER
Want website copy + emails, or other funnel copy?